In an Era when hundreds of New Blogs are coming up each day, the battle for making it to the first page of Google has intensified. This is why Search Engine Optimization (SEO) becomes so crucial. As a Blogger, you need to know atleast the Basics of SEO which will help your Blog to Rank Up at the Search Engines.
What Is Search Engine Optimisation?
Search Engine Optimization (SEO) is a set of techniques used to Improve your Blog’s search ranking for a particular keyword. The idea is to get more visitors to your Blog. The higher your Blog ranks in search engines for a particular keyword , the more likely that it will be displayed in search results. This naturally translates into higher traffic.
How Does SEO Help To Improve A Blog’s Search Ranking?
Whenever someone uses Google to search for a “Keyword”, Google looks for that keyword across the thousands of websites in its database to display a result matching the Keyword.
Earlier, the results were displayed solely on the basis of keywords. This made website owners misuse it by stuffing their content with popular and totally unrelated keywords to get more traffic. However, over the years, the search Engine’s algorithms got smarter. It now takes into account number of parameters before displaying results for a particular query
Although Google keeps it’s Algorithm secret to avoid misuse, various SEO experts have tried to interpret the working of Google Algorithm. Baclinko made a list of 200 Ranking factors that affects Google Search Rankings.
Once you know the factors which Google takes into account, you can then work on improving on those aspects to make sure your Website Ranks up higher in search Results.
Classification of SEO Techniques
SEO Can be classified into two types depending on, at what level you are performing optimization. Following are the two types
1. On-Page SEO Optimization
On Page Optimization takes into account all the SEO techniques which you can apply within your blog post to make sure it ranks up higher for a particular Keyword. It includes factors such as Using Relevant Keywords, Optimizing Post Title, Optimizing Headers, Writing Quality Content etc.
On-Page optimization, in short, helps you to directly improve your Search Engine Rankings. You can check out my On Page SEO Optimization Tips which you must use to rank higher in search engines.
Off-page optimizations include SEO techniques that can be applied outside your blog. This primarily consists of External Link building and Improving your Social Media Reach through Social Media Marketing and Social Bookmarking.
With proper Off-page Optimization, you can improve your Blog’s PageRank and Domain Authority. A blog with higher PageRank and Domain Authority is likely to rank higher in search results for a particular keyword. Thus Off-Page Optimization indirectly helps you to improve your Search Rankings.
A lot of people confuse PageRank to be same as Search Engine Ranking. However, this is not true.
PageRank (PR) is a factor designed by Google to measure a Website’s authority and is measured on a scale of 0-10.
Search Engine Return Ranking (SERP) on the other hand is the actual ranking of websites as you see in search results.
On-Page SEO Vs Off Page SEO
So what should we focus on? On-Page SEO or Off-Page SEO? The answer is both. However, as a beginner, you must concentrate more on On-page SEO as it is directly related to the posts you write. Once you have quality content to show on your blog, you can start focusing on Off Page SEO by Promoting your content on Social Media and writing guest blog posts.
This sequence is very important. Most bloggers these days refrain from providing a backlink to a blog with poor content as it negatively affects their ranking. With quality content at your blog, getting backlink would be much easier.
Also if somehow you manage to get a backlink from an authoritative blog , traffic may start pouring in. But a thin content will result in higher bounce rate. Google algorithms are smart enough to realize this and will further demote your blog at the search engine. So always make sure to follow the sequence.
To be a successful Blogger it is very important for you to write High Quality Content as we all know “Content Is The King“. But we also know that a King cannot do anything without his army.
SEO is the army of a strong content. A high quality content would be useless if you are not able to use SEO properly to drive traffic to your website. A high quality content along with proper utilization of On-Page as well as Off-Page SEO techniques is “Your Key To Success“
What are your views about SEO? Do let me know through the comments.